SWlads was founded on the 24th January 2017 via my Instagram page.

Initially it was intended that the social page would help me to keep on top of my weight loss aspirations

Overtime the tracking of my personal Slimming World journey turned into a full time hobby.

As the follower numbers increased on Instagram it was decided that in order to help people further, a dedicated site to do exactly that would be a useful tool.

Hence the swlads website was born – hoorah! 😁